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Step-by-step guide to
setting up Facebook for business
1. Create your Facebook
Business Page. Head to facebook.com/pages/create. ...
2. Add brand images.
Upload your profile and cover photos. ...
3. Complete your Page
info. ...
4. Create your Facebook username
(aka your vanity URL) ...
5. Add a call-to-action
button. ...
6. Review your Facebook Page
settings.
Create a Facebook page
The
first step is creating a Facebook page for your business – not a Facebook
profile.
A profile is a personal Facebook account
that's designed to share personal information and photos with friends and
family.
Pages are public profiles that let businesses
and public figures connect with fans and customers.
Users
just have to like a page to start seeing updates from the page on their news
feed.
To create
a Facebook business page, you must have a personal profile and
follow Facebook's on-screen instructions.
When you're creating a page, Facebook will ask
some questions, such as a category to describe your page, business name,
address and phone number. You also have the option to upload profile and cover
photos.
It's
important to include all the information you can so customers can easily
recognize your page and can find the information about your business.
How
Can I Convert My Profile to a Facebook Business Page?
Facebook allows you to easily create a new Business Page that’s
based on your profile.
Afterward, you’ll have both a profile and a Page.
Facebook will copy over your information, profile picture, and
cover image. Plus, you can select which friends, followers, photos, and videos
to transfer to your new Facebook Business Page.
What’s more, if you convert a verified profile, the verified
status will also be moved to your new page.
There is one main drawback: Any video views or other metrics
will remain with your profile and can’t be transferred to your new Facebook
Business Page.
To convert your profile to a Facebook Business Page:
1.
Click this link or head to “facebook.com/pages/create/migrate”.
2.
Click “Get Started” and follow the on-screen
instructions.
3.
Your new Facebook Business Page will be
published once the conversion process is finished!
Establish a community page.
Ben Taylor, founder of freelance advice portal
HomeWorkingClub.com, said community pages tend to give more organic reach than
commercial business pages on Facebook.
“If you make the page invitation-only it makes
customers feel special and is a good place to maintain relationships with
them, one on one,” he added.
Taylor said he got the idea from the NicheHacks
private mastermind group, which discusses affiliate marketing, and
then set up his own advice group for HomeWorkingClub.com, which gains
about 25 to 40 new members per week.
“When people sign up to my email list, they’re invited
to join the group,” he said.
Create a Facebook
group.
Maria Mora, content director at digital marketing
agency Big Sea, said to create a Facebook Group, not for promotional
purposes, but to allow for an exchange of information related to a given
business.
“For example, if you sell essential oils, you can
create a Facebook group specifically about pet owners trying aromatherapy,” she
said. “The key is to find a niche within your customers' interests and give
them a space to connect. As that group grows, you can sparingly share your
content, such as relevant articles or whitepapers.”
She pointed to the Ethical
Aromatherapy group, which is moderated by essential oil
retailer Stillpoint Aromatics, and has more than 13,000 members. Mora said it
was created as a resource for consumers to discuss where essential oils are
sourced and how to use them safely and it grew organically through members
inviting their friends.
However, she warned not to use the group to promote
sales or calls to action. The Ethical Aromatherapy page, for example,
allows discussion and recommendation of other essential oil importers.
Be strategic about
your group name.
When creating a group, marketing consultant Ron
Stefanski recommended naming it after something people will actually
search for in Facebook to increase the odds users will find it. He used this
tactic when creating a Facebook group for
his website, BengalCatClub.com, which has since gained over 10,000 followers.
“I personally think this tactic could work for any
business in any area/industry—Facebook groups do really well to further the
awareness of the brand,” he said. “I feel like it's a good idea that most
people aren't using.”
Keep adding to
your Facebook story.
According to Bernie Clark, founder of digital
marketing and advertising agency Majux Marketing, Facebook Stories make posting
often to Facebook much more casual.
“Stories don’t even necessarily have to pertain to
company-specific news, they could be anything from fun questions to interesting
links, anything to keep your audience engaged and cause a higher likelihood for
a click on your profile,” he said.
Nedelina
Payaneva, digital marketing specialist at
translation services firm Asian Absolute agreed, adding Facebook Stories don’t
require slick production value either.
“This type of
content has a casual, on-the-go feel,” she said. “Users feel like they are
behind the scenes and that works. Similarly, Live feeds are increasing in
popularity. From makeup tutorials to studio tours, brands can go live and
interact with fans. These can be saved and shared, and have value on the replay
side, too.”
